Hospitality, Music and its Consumers

The Hospitality Industry is rapidly growing and evolving in Australia, leading to an intensely competitive landscape. Venues need to be leading the way in consumer engagement, to avoid being pushed out of the Industry.

Venue presentation, products and service levels have always aided in consumer engagement, but now, the auditory landscape has become equally important to managing your venues’ bottom line.

People spend a lot of time and effort on the visual aspects of their venue, then they negate their efforts by putting the wrong music on.

Continue reading