Have you ever sat in a French cafe and noticed the accordion-driven musique Française, or heard a samba while sipping sangria? Science tells us that music from the same region as our food can enhance its flavour. But there are some more subtle, surprising pairings. Continue reading
There’s a myth that louder music sounds better. And for some people and genres it’s quite possibly true. Yet since the 80s, audio engineers have continually pushed the envelope of just how loud recordings can sound. It’s great if you’re listening to that latest pop album. But when you’re playing a carefully-curated playlist to your customers and the music disappears? Not so good. Let’s take a look at what’s been dubbed the “loudness war”. Continue reading
The Hospitality Industry is rapidly growing and evolving in Australia, leading to an intensely competitive landscape. Venues need to be leading the way in consumer engagement, to avoid being pushed out of the Industry.
Venue presentation, products and service levels have always aided in consumer engagement, but now, the auditory landscape has become equally important to managing your venues’ bottom line.
People spend a lot of time and effort on the visual aspects of their venue, then they negate their efforts by putting the wrong music on.
According to the Wall Street Journal, Spotify is about to secure approximately $400m USD in new investments; an indication of the shift towards streaming services over physical CDs or digital downloads.